Persona and scenario 2, Luís.

Persona 2 (Luís)   

       

Luís is 52 years old, was born in a small rural town outside Rio de Janeiro but moved to the big city for his university studies. He had begun a 3 year program in economics but dropped out when he got a job at a company selling bags for vacuum cleaners. At the time it was a small firm but it has grown since then and he now has a managerial position, overseeing employees. He met his wife Ana in one of his regular visits to a church which she also used to visit. They have been married for 24 years and have four kids, Gonya, Piero, Maribel and Lucia.

Luís is a devoted Catholic and reads a page from the bible every evening. He loves cooking and throws famous barbecue parties for his family and friends. He is a jovial person who is easily recognized in social gatherings and has a reputation for being a lot of fun to be around. He does not care much about technology but has a smartphone and uses apps when someone (for instance one of his kids) has helped him with installation and given him a tutorial.

As the company at which Luís works has grown, it has gained customers abroad and is now trying to strike a deal with a retailer in Sweden, for a brand of vacuum cleaning bags sized for a common vacuum cleaner. The company decided to send Luís to negotiate the final terms of the deal in Stockholm. He is to land on Tuesday evening, meet his clients on Wednesday morning and go back home in the evening.

Apart from his business goal of getting a good deal, he wants to explore Stockholm on the evening of Wednesday. He has not yet made up his mind, but he is choosing between dining at a good restaurant, visiting a museum or a grand swedish church.

Scenario 1

Luís is currently residing in Stockholm visiting a work related fair. After a long day of meetings and seminars he and a new acquaintance he met during the day decide to treat themselves to a nice dinner. Neither of them are Swedish speakers and none has previously been in Stockholm so finding and getting to a restaurant which suits them quickly proves somewhat difficult and time consuming.  

Scenario 2

Luís visit in Stockholm is nearing its end, he feels satisfied with the weekend from a work related perspective, but after checking out of his room he finds himself with quite a lot of time to burn before his flight with departs later that evening. He isn’t very appealed at the thought of spending all that time waiting at the airport. Having opened his eyes for Swedish culture during the weekend Luís feels an itch for exploring. He would love to visit some iconic or exiting place in his close proximity but has no idea of what, or how to get there.