Think aloud Evaluation-War

This think aloud evaluation was conducted by a younger student that isn’t from Stockholm and who hasn’t a great local knowledge of Stockholm especially the area of Djurgården. The user was chosen mainly due to the similarity to a tourist, which are our main target group as well as first time travellers.

I told the user to imagine a scenario where the he is standing at the docks in Slussen and that he wants to travel to Vasa museum by using the ferry.

The user starts this task by thinking on which button he should press, amusement or transport. He seems a bit confused, after the user thought for 10 seconds he presses the transport button, which he then comes to the transportation part where the user then presses the Choice of Transportation button. He then clicks on the Public Transportation without hesitating. On the Public Transportation mockup he tries to click on the Ferry route and nothing happens. He’s seems a bit confused and tries to click on Public Transportation text but the nothing happens. He then looks at me and back to the computer screen and clicks on the Start button. He then gets a map with the price and travel route, he presses the payment button and completed this tasked without any major problems.

I also assigned the user to a second tasked, where the user should choose a city walk tour. The user starts by clicking on the City walk button and then he choose the historical walk and get jammed.  This task moved on without any problems until the user has come to the interface that will transport him from his position to the closest starting point on the map.  He doesn’t know what to do or what the purpose with this map is. I tell him what this map will transport him from his position to the closest starting point on the map, where he can start his city walk from that point. He then nods and tells me that we could do it more understandable so that the user know what to next.

The user also did a walkthrough in our smartphone application and came with pros and cons with our product:

Pros:

• Very simply and understandable interface.
• Understandable icons.
• Great that user can choose between several languages.
• Great the buttons that takes you to a new interface are colorized.
• Great that you can choose between a variety of Taxi Company’s and that there price are compared.

Cons:

• The main menu looks a bit boring with the white background.
• The button text on the main menu can be bold because there are main functions of the app and makes it more readable.
• You can’t zoom in or out on the maps.
• The design of the application can be more sophisticated.